Funeral Home Is The Market Leader In Your Area?
Who Does The Most Traditional Services?
Who Has The Most Revenue...It Could Be Different Than The "Call"
How Do You Track Your Competitors?
Also, How Does Your Firm Compare In
"Service Type Mix" vs. Your Competitors?
Who Does The Most Traditionals...The Most Cremations?
Would You Like To Discover Who Is On The Brink Of Business
you answered YES to one or more of these questions,
and if you want to EASILY TRACK your competitive market...especially
in these challenging times in
funeral service, you need to continue reading this letter...
I have some
important questions for you. Think carefully as you answer...
If you wanted
to increase your market share and overall revenue, wouldn't it
be smart to target the funeral homes that are serving the most
be advantageous to you to know that a competitor was really hurting
financially, especially if most of their business were immediates?
be important to you to know if a competitor was gaining ground
on your most profitable services?
tired of trying to track Market Share in a notebook...and then
manually having to calculate the totals and percentages?
future of your business be brighter if you had a strategic outlook
and plan for your continued success?
If you answered
"YES" any of these questions, then I have some important
news for you...
The news is
you are NOT alone.
In fact, that
is a list of questions that I have been asked by funeral professionals
throughout North America.
It is a fact
that the funeral industry is very competitive in many markets. And
in some markets the corporately owned funeral homes are gaining
more market share - especially with the most profitable services.
They have business strategists, financial analysts and competitive
tracking tools that help zero in on those profitable services. Other
funeral homes that don't have the benefit of those analysts and
tools could slowly see their market share ERODE right before their
Homes struggle with Market Share because...
In the past,
we used to be able to track CALLS only because all services were
pretty well the same, but if you did that today, you could be
chasing the low profit calls
are so many different service choices, you need to know which
CALLS and which COMPETITORS to focus on
your own company you may be focusing on calls instead of SERVICE
future decisions like expansion on WEAK analytical data - again
focusing on the CALLS and not the DOLLARS
how do you track your market share in CALLS, SERVICE MIX, and REVENUES,
without hiring an accountant or becoming ANOTHER burden on YOU or
I had the same
question, and especially in my home market of Victoria, BC, where
it was a highly competitive market with 2 corporate competitors
- one of which was a discount provider, plus another independent
discounter and not mention two Memorial Societies. And if that wasn't
enough, the cremation rate was over 85% (now it is 92%)!
we had to be very strategic in future decisions, we knew we not
only needed to track calls, but revenues as well so that we could
zero in on the most profitable calls - not just the number of calls.
This is when
I drew on what I learned while earning my business degree - especially
in the Financial Management course. You see, during that course
I learned some skills that I didn't know that would be so valuable
in the future - those skills were how to use (and push to its limits)
they didn't teach me how to apply Excel to Funeral Service, that
is something that I had to figure out on my own - always asking
the question, "I wonder if I could get Excel to track (this
- insert idea)?"
I created an
Excel Spreadsheet that tracked calls and also estimated revenues
of each firm - all by just entering the deceased's name in the appropriate
column. Thus, the Competition Tracker was born. It automatically
totals the number of calls, estimates the overall revenues and produces
Pie Charts so you can see where you stand at a glance!
The story continues
as I recently was challenged by Scott Meierhoffer from Missouri
to incorporate the tracking of Service Mix. A challenge a little
more difficult than it sounds - especially since different funeral
homes want to track different service types. But I met the challenge
by incorporating up to 6 different service types versus up to 6
different competitors. And now the Competition & Mix Tracker
One of the
outcomes of this new and improved version is that it calculates
your own Service Mix as well - and compares those particular service
types to all of the competitors.
the video to see the Competition & Mix Tracker in action!
If you are
new to Excel or haven't applied its power to funeral service, here
is a FREE tool called
the "Revenue Per Call" that takes your fixed costs
and variable costs and calculates your revenue per call. You can
also use this calculator so that you know...and you can demonstrate
to your staff...how much losing 1 price shopper hurts the firm,
and the more painful impact of losing 1 per month over the course
of 1 year!
"Best tool [Revenue
Per Call Calculator] I have seen in years I am sending
this out to every Funeral Director I know Great tool to
use at staff meetings to express to the employees how much every
call matters and directly effects the funeral home profitability
and more so their pay!"
. . . Bryan Chandler
would I sell the Competition & Mix Tracker for such a bargain?
it Hepp's Leverage...
I am one
of the few if not the only funeral consultant that not only has
expertise in business strategy and when coupled with the technical
knowledge and necessary resources to deliver products and services
in an online environment - it would be cost prohibitive for the
others to even attempt it, without making you pay substantially
Guarantee To You
after 30 days of using the Competition & Mix Tracker,
you are not completely satisfied, I will refund 100% of your fee.
No hassles and no hard feelings!
Join the other funeral professionals like yourself and benefit
from power of this amazing tool - Competition & Mix Tracker
- and get an unfair advantage on your competition
Plus - Only Until December 31, 2010, you will receive the Price Point Analyzer as well - Absolutely FREE!.
a few funeral home managers will continue to use old methods of
tracking competition, or worse, say "My market is different"
and be unaware that their market share is slowly slipping away.